THE LINEAGE

Launched in 2021, The Showroom has evolved into a globally sought-after showcase, presenting meticulously curated ensembles from India, Pakistan, and the Middle East. What began as an intimate edit has transformed into a destination for discerning tastemakers, a haven where story-led design meets the art of slow fashion.

Every designer, every brand, every guest is handpicked, not just for what they bring, but for what they represent. Because here, everything is curated: the craftsmanship, the conversations, and the company.

THE CURATORS

Divya Parekh

Co-Founder & Curation Head

From designer to brand whisperer, Divya pairs an entrepreneurial spirit with a keen creative instinct. With firsthand experience running her own label, she brings unique perspective to curation, storytelling, and brand building.

Ektaa Bahirwani

Co-Founder, Curator & PR Head

A London College of Fashion alum with roots at GQ and Condé Nast, Ektaa bridges the editorial and business worlds. Her styling sensibility and strategic foresight bring edge and elegance to every element of The Showroom.

Atinirmal G. Pagarani

Founder, VESIMI

The force behind Dubai's iconic multi-designer store VESIMI, Atinirmal blends retail innovation with cultural insight. Backed by the Yogi Group's legacy, he continues to shape Dubai's evolving fashion landscape.

Dipika Panjabi

Co-Founder & Marketing Head

Founder of DI Public Relations, one of India's most influential fashion PR agencies, Dipika is known for crafting narratives that travel far and wide. Her love for fashion and industry insight give The Showroom its distinct voice.

THE VAULT

From storied couture houses to trailblazing modern ateliers, The Showroom has been privileged to represent a distinguished lineage of brands that define style across generations.

Each partnership is more than a placement; it's a chapter in our evolving narrative of excellence. Together, these collaborations have shaped a legacy rooted in taste, intuition, and a reverence for craft. We don't just showcase fashion; we distill decades of culture, design, and identity into a curated experience that resonates beyond seasons.

An experience that is elevated, enduring, and deeply intentional; a celebration of craftsmanship, culture, and couture in its purest form.

LEGACIES

ALUMNI

431-88 BY SHWETA KAPUR

AANCHAL SAYAL

AMIT AGGARWAL

ANAQA JEWELS

ANATINA

ANJANA BOHRA

ARPITA MEHTA

ATBW

AURIC JEWELS

AWIGNA FASHION

BAISE GABA

BASIL LEAF

BLING & BEYOND

BLING BY RUCHIKA

BLING STORE

BREATHE BY AAKANKSHA SINGH

CHAMEE AND PALAK

CHAOTIQ BY ARTI CHADHA

CHARU & VASUNDHARA

CHARU PARASHAR

COCOPLUM

COEUR

DEVINA JUNEJA

DRISHTI & ZAHABIA

ENECH

EZRA

FABIO BIANCO EYEWEAR

FLIRTATIOUS

GEETHIKA KANUMILLI

GOPI VAID

GULABO JAIPUR

HOUSE OF FETT

HOUSE OF HIYA

ISHARYA

ITRH

JDANG LABEL

JODI

JOOLRY

JUHI BENGANI

KALISTA

KALKI

KALPRAAG

KAMAALI PRET

KRISHA SUNNY RAMANI

KUMUD DESIGNS

KUNAL ANIL TANNA

LABEL RM

LOKA BY VEERALI RAVESHIA

MALA AND KINNARY

MALIHA STUDIO

MASABA

MINIME ORGANICS

MNSH

MULMUL

MYST DESIGNS

NAUTANKY

NEHA CHOPRA TANDON

NEORA

NIKITA MHAISALKAR

NOT SO SURE

OHAILA KHAN

ONAYA

PALLAVI JAIPUR

PAULMI & HARSH

PINK CITY BY SARIKA

POCKET STORIES

POOJA SHROFF

PRAHNAAYA

PRÉMYA BY MANISHII

PRINTS BY RADHIKA

PRITIKA VORA

RANIAN

RANNA GILL

REPUBLIC WOMENSWEAR

RICHA KHEMKA

RIDHI MEHRA

SAAKSHA & KINNI

SAJEDA LEHRY

SALTZ & SAND

SAMEER MADAN

SANIA MASKATIYA

SARAB KHANIJOU

SEAMS PRET & COUTURE

SHAALIN

SHEETAL BATRA

SHIVANI BHARGAVA

SIL-SILA

SILKY BINDRA

SOBARIKO

SONAM LUTHRIA

SONAM PARMAR JHAWAR

SOUP

STEPHANY DSOUZA

STUDIO RADICAL

STUDIO SURBHI

STYLE JUNKIIE

SUFFUSE

SUKRITI & AAKRITI

TAALI

THE LOOM

THE MISSY CO.

THE PONY & PEONY CO.

THE STYLING DUO COUTURE

TISHA

TRISARA BY TARUSHREE

URBAN LIFE

VALLIYAN

VARNIKA SANGOI

VARUN BAHL PRET

VIBHA S

VIDHI WADHWANI

YAM

TESTIMONIALS

I'd describe The Showroom as unique. The way you brought in high-end customers, with personal shoppers and bespoke teas was something I haven't seen at any other exhibition. Honestly, really well done.

Ridah BadamiFounder, Cultishh

It's been an incredible two days! The team is so helpful, everyone's working to make sure you get great clients and responses. The curation was amazing and affordable, perfect for the season, glam enough for Eid but still wearable.

Mishti OhriFounder, Saanté Selfcare

It was my first time at The Showroom and honestly, it was amazing. The curation had a great mix, from western to Indian and heavier pieces – and the buyers who came were genuinely interested in shopping. If I had to sum it up: quality over quantity.

Rajvi VoraFounder, Margin

What I love most about The Showroom is its curation! I always discover exclusive, under-the-radar designers I've never seen before, no matter where it's held. There's a sense of exclusivity, of finding that something extra no one else has.

Jyoti DaveLuxury Fashion Influencer

Effortlessly cool — that's how I'd describe The Showroom. Honestly, the moment I walk in, I find something. I made a purchase within five minutes of arriving, it didn't even break my streak!

Priti MalikRadio Jockey, Virgin Radio Dubai

If I had to sum up The Showroom in one word, it would be curated. What really stood out was how smooth the shopping experience was so much help, no mad trial room chaos, and enough time and space to try on multiple looks. Let's just say I bought a lot!

SaherA Showroom Loyalist

THE ARCHIVES

Relive the Energy. Revere the Craft. Revisit the Couture.

Step into our visual archive, a curated glimpse into the world behind The Showroom.

From the quiet poetry of fittings to the charged stillness before the lights come up, every frame captures a
moment shaped by intention, elegance, and artistry. It's a backstage pass to the
pulse of our process, the calm, the chaos, the craftsmanship.

This is where slow fashion meets scene-making. Where silhouette and storytelling collide.
And where every edition doesn't just make a mark, it lives on.

THE SHOWROOM PRIVÉ